With a track record of five years consulting (following 10 years working in-house) for both national and Global corporate clients; ThinkTent Founder, Amy Wilkinson has amassed strategic experience across a range of industries including tech startups, healthcare, social enterprise, real estate, designer/makers, interior design and education.
Prestige Brands was launching a new global product as first to market in the UK and took the opportunity to relaunch it's entire eye care range with a fresh approach.
Amy led the creation of the
integrated marketing strategy; managing the pitch process for new agencies; briefing and managing creative, media buying and PR agencies for a long term digital marketing campaign.
A jobs fair for London tech startups, Silicon Milkroundabout was expert in connecting the best talent with the right jobs. There was immense pressure on the sales team to sign up both the employers and job seekers to meet profit expectations.
Amy led the Silicon Milkroundabout team through a series of workshops and one-to-one meetings to identify
it's core values, vision and strengths.
These elements were then used as the foundation for the resulting communication strategy incorporating website and social media content.
Amy coached the team to produce curated and unique blog posts and social media content aligned with the strategy.
The UK & Ireland business division had established an opportunity to present to the two largest optical retailers in the UK. Amy was brought in to maximise the opportunity by creating a sales strategy for both accounts.
By aligning Bausch + Lomb's strategic direction and product range to the unique proposition of each key account, Amy was able to create mutually profitable and long term partnership opportunities for all
parties; both of which are currently in negotiation. Following the success of these meetings, Amy was then engaged to create a similar strategy for a global optical retailer on behalf of the Bausch + Lomb European head office.
In parallel, Amy also produced the UK Vision Care marketing strategy, identifying opportunities to turn around the business's profitability. The strategy is currently being implemented by the in-house team.
The remit for the newly appointed European Head of Sales and Marketing, Abbott Diabetes Care, was to align the country marketing teams in both strategy and execution.
Amy led the country marketing managers for UK, France, Germany, Spain and Italy in identifying and addressing common strategic and marketing challenges. She
established cross-border project teams and a new collaborative structure and processes.
Amy was also appointed to lead a special projects team to establish a strategy for internal crisis management encompassing a range of cross functions including sales, marketing, production, customer service and finance.